Why Direct Mail Marketing Still Works May 29, 2018, 1:00pm EDT
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Data from the U.S. Postal service showed that 98% of people check their mail daily.  So, don’t forget to incorporate a basic marketing tool to reach new and existing customers—direct mail.

During this webinar, we will talk about how to integrate direct mail in your marketing mix to get the best bang for your buck!

You’ll learn: 

  • Why mail is still an effective advertising medium 
  • The myths of using mail
  • How to create an effective mail campaign
  • How to integrate physical postal mail into your digital marketing strategies
  • FREE innovative automation tools to simplify your direct mail marketing

Download the webinar transcript.

About the Presenter(s)

Karla Humphrey - Click2Mail

Karla Humphrey leads Direct Mail product innovation and postal liaison for Click2Mail. Karla, an admitted “Mail Nerd”, worked at the US Postal Service headquarters and served for over 15 years as a Direct Mail Specialist.  She knows the ins and outs of postal operations and regulations.

Senior Business Coordinator, Click2Mail
Jody Berenblatt - Click2Mail

Jody helps bring small & medium size businesses the power of Mail. She is an industry veteran with previous experience as the head of Mailing Services for the Columbia House Company, Director of Postal Commerce at Time Warner and Senior Vice President of Global Postal Strategy at Bank of America. 

Senior Advisor, Click2Mail
Direct Mail